Samsung wanted to educate their audience on smartphone/electronics recycling, as well as increase their market share of the US smartphone industry. The following multimedia PR campaign was designed to reach those targeted segments.
Il Makiage was ready to launch the follow-up for their “100% High Maintenance” campaign. The OOH poster “Be The Canvas“ was a finalist for the 2019 The Young Ones Student Awards - Brief Competition and won a 2019 The Young Ones Student Awards ADC Bronze Cube Award.
What’s real news and what’s fake news? This is a question that we ask ourselves on a daily basis. This case study, which I was a contributing partner, suggests a path to separating the fake from the real.
